Global Superseeds Market Size, Industry Trends, Historical Data, Growth Analysis Forecast to 2030

The market for superseeds was estimated to be worth USD 44.09 billion in 2022 and is anticipated to reach USD 78.16 billion by 2030, with a predicted CAGR of around 7.4% between 2023 and 2030. The study examines the market drivers, challenges, and restraints for superseeds globally and how they will affect demand over the forecast period. The paper also looks into new potential in the superseeds sector.

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Market for Superseeds: Overview

The industry section focuses on research and the production of superseeds, which are becoming more and more popular because of the numerous health advantages of eating these seeds. Hemp seeds, flax seeds, pumpkin seeds, and chia seeds are a few of the most popular superseeds. Due to their great levels of protein, fibre, healthy fats, vitamins, and minerals, the food and beverage (F&B) industry promotes these seeds as nutrient-dense food items.

They are quite adaptable because they can be eaten in a variety of ways and with other food things. They can be consumed in a variety of ways, such as by mixing them into smoothies, salads or yoghurt, or by adding them as a topping to baked goods or muesli. The industry has experienced great growth over the past ten years, and it is anticipated that this growth will continue over the forecast period.

Key Findings:

  • According to the data provided by our research analyst, the worldwide superseeds market is anticipated to expand at a CAGR of almost 7.4% from 2023 to 2030.
  • The global superseeds market was estimated to be worth USD 44.09 billion in 2022 and is anticipated to grow to USD 78.16 billion by 2030.
  • Due to the rising demand for healthy food items, the superseeds market is anticipated to expand significantly over the next years.

Growing consumer desire for nutritious food items

The growing demand for nutritious food products is expected to fuel the global superseeds market’s rapid rise. The demand for nutrient-dense food products has grown dramatically over the past several years as the population rate of health-conscious consumers is increasing tremendously. The influence of COVID-19 and its aftereffects as more people have started to take their health seriously is one of the main reasons for the increasing demand. According to a 2020 report from the International Food Information Council (IFIC), 85% of Americans were making an effort to add healthier foods to their diets.

Simple solutions are available to limit market expansion.

The relative ease of access to other options that deliver identical effects and at lower rates is one of the major factors that significantly restricts the expansion of the global superseeds market. Legumes like lentils, chickpeas, and black beans, as well as almonds, leafy green vegetables, and whole grains, are some examples of replacements. These goods are easily accessible, and the price to buy them is remarkably inexpensive. Additionally, the market growth is further constrained by the fact that replacements are more widely known than superseeds.

investing in the creation of new products to create fantastic growth prospects

Players in the global superseeds market can profit by making investments in the creation of new products and by utilising sophisticated marketing strategies. Snacks and packaged foods are the market segments where the products have a higher chance of success. The potential for industry growth is still significant given the rising trend of consumers spending more money on speciality foods and goods manufactured from unusual components. Additionally, by selling their goods in far-flung locales, businesses can get into new or untapped markets by looking into the internet retail sector.

Significant regulatory obstacles limit market expansion

The labelling of superseeds and the associated complications present issues for the worldwide superseeds sector. For instance, the products are advertised as being nutrient-rich foods, yet there is not enough study or other scientific evidence to support this claim. This has led to numerous instances when suppliers and manufacturers of products based on superseeds have been asked by legal authorities to provide documentation supporting the claims made on the label. Numerous nations have released regulations that have an effect on the labelling procedure and, consequently, the trajectory of industry growth.

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The Global Superseeds Market is segmented based on product, application and region.

Global Superseeds Market: Product Segment Analysis

● Online
● Offline

Global Superseeds Market: Application Segment Analysis

● Bakery & Confectionery
● Snacks & Savory
● Convenience Food
● Others

Developments recently:

  • Wow Life Science, an Indian company with a broad range of product offerings, announced in January 2023 the introduction of the nation’s first peanut butter with superfoods serving as major ingredients. The company has released two variations. Superseeds including sunflower, watermelon, pumpkin, and chia make up one category, while the other, known as “sattu,” is formed of roasted “chana” powder.
  • Announcing the addition of roasted flax and chia seeds to its product lineup in March 2021, India Gate Basmati Rice, one of the country’s first and largest integrated rice brands, announced its entry into the health market. The products were made accessible for purchase utilising an omni-channel strategy and go by the names Active Heart Special Roasted Flax Seeds and Wholesome Health Special Chia Seeds.

The global superseeds market is led by players like:

● Spectrum Naturals
● Navitas Organics
● The Chia Company
● Nutiva
● Terrasoul Superfoods
● Health Warrior
● Manitoba Harvest Hemp Foods
● Garden of Life
● NOW Foods
● Hain Celestial Group
● Bob’s Red Mill Natural Foods
● Enjoy Life Foods
● Barlean’s Organic Oils
● SunOpta Inc
● Carrington Farms
● Kashi Company
● Nature’s Path Foods
● Ancient Harvest
● Sunfood Superfoods
● Eden Foods
● Flora Inc

North America will maintain its hegemony

Due to the rising consumption of superfoods and superseeds in the US and Canada, North America is predicted to have the strongest growth in the worldwide market for superseeds. The former is home to an expanding number of people that value their health and have lots of extra money to spend on speciality foods that are expensive. In addition, one of the fastest-growing industries worldwide is the food and beverage industry in the US. A significant amount of money is being invested on product research and launch. The regional market is anticipated to grow significantly over the next few years as a result of the entry of new local businesses who provide high-quality culinary products based on superseeds.

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